- Entreprise : Solic
- Fonction : Commercial, Vente, Relation client
- Secteur : Services
- Lieu : Alger
The role
– To be recognized by senior management as the key point of contact, and accountable figure for all financial and personnel issues on specific client accounts.
– To lead, inspire and manage an account team to deliver an efficient, effective and profitable service to clients. To meet and exceed key performance goals in respect of client satisfaction, business development, profitability and staff performance, whilst demonstrating the ability to combat challenging situations in terms of client relationships and market trends.
Reporting to
– Group Account Director/Client Services Director/Managing Director
Main Duties
Understanding the Agency
– Understand and promote the agency credentials to clients and Agency account personnel.
– Actively promote and utilize proprietary tools and agency corridor companies, where appropriate, on existing business, whilst identifying new business opportunities.
– Understand the roles and responsibilities of other Agency departments, building effective and profitable relationships, acting as the intermediary between the client, account team and key departments.
– Be responsible for the calibre of both internal and external communications prepared by Account team and other departments.
– Understand and educate account teams to use the appropriate admin/briefing/scheduling procedures required by other Agency departments.
– Understand and work towards delivering the Agency financial performance measures, maintaining regular dialogue with GAD and MD on financial performance.
Client Servicing
– Be the key point of contact for the client team, driving day to day business.
– Identify and initiate business opportunities from existing clients and produce proposals.
– Ascertain and respond to client needs, directing key personnel and departments to effectively deliver client requests.
– Manage the business on a proactive basis, positioning the Agency as a key strategic partner, taking an active interest in all aspects of Client business:
Obtain business data and market information from Client and competitive environment, ensuring the Agency is fully immersed in the Client’s business.
Understand and respond to client’s business and communication strategy and objectives.
Understand the brand and portfolio.
– Implement appropriate service level agreements with clients and key Heads of Department to ensure that all work from Creative to Production meets acceptable levels of quality and timeliness within budgetary guidelines. Conduct regular audit with Client to ensure continued satisfaction.
– Co-ordinate key strategic meetings with client.
– Actively present major creative.
– Communicate Agency recommendations and field major strategic and creative enquiries.
– Lead, integrate and direct work with other Agency departments.
– Front quality control meetings when GAD is unavailable.
– Take responsibility for the approval of day-to-day briefs, contact reports, quotes etc from account team. Ensure the GAD is kept informed at all times.
– Delegate tasks and agenda items as appropriate to Account Managers and other team members.
– Implement regular dialogue with GAD to review and identify client issues.
Creative Awareness and Management
– Take responsibility for the quality of creative strategy and output:
Working in conjunction with planner to develop inspired and single-minded selling strategies and creative propositions.
Brief, direct and inspire the creative teams on all projects, providing insight into client and consumer expectations.
Exercise the ability to judge creative ideas in terms of factual accuracy and relevance to brief.
Give clear, constructive and objective feedback to creatives, agreeing the appropriateness of concepts presented to clients.
Diplomatically handle debates with creative and client.
– Manage and direct production and creative development schedules to ensure quality control prior to presentation, whilst ensuring all work is completed in line with time and budgetary constraints. Liaise with account team to ensure that critical path schedules are being maintained.
Production
– Work in conjunction with Production Director to implement appropriate working practices for relevant Clients in terms of procedure, process and resource.
– Oversee and audit the production process at regular intervals to ensure service levels are maintained, all work meets budget, and ensure that timescales are realistic and being achieved.
– Develop and maintain positive working relationships with Production Department including Studio, Repro, Print etc.
Media
– Develop and maintain a positive working relationship with Media Personnel.
– Take an active role in media planning process, demonstrating the ability to understand and articulate key media strategies to the Client.
Financial Management
– Hold and understand the Client Agency contract on all relevant accounts.
– Work with the GAD/MD on all cost/commission proposals.
– Tailor financial systems to Client’s requirements: best practice, efficiency and transparency for both parties.
– Educate and direct account team in appropriate fiscal procedures and implement a regular forum to keep all team members up to speed on the financials of each piece of business.
– The Account Director should be accountable for all costs associated with live campaigns.
– Ensure quotes, invoices, financial status meetings are delivered on time and timesheets are completed and up-to-date.
– Work with the account team to minimize agency exposure to third party costs.
– Oversee financial interactions on accounts, ensuring good financial health, revenue streams and billing practices, identifying fiscal issues with GAD and MD as they arise.
Team Management
– Set clear goals and objectives for the performance of direct reports, ensuring input and agreement is received from GAD/MD.
– Implement and contribute to the performance and career management process ensuring personal review meetings are held on a regular basis. Ensure content is constructive, providing feedback and an opportunity to agree next steps.
– Inspire team and direct team to achieve positive end results.
– Maintain dialogue with GAD/MD:
Manage team issues.
Agree training and development needs and ensure liaison with Head of HR to agree training plan.
Co-ordinate attendance at key client meetings.
Agree delegation of tasks and responsibilities across the team.
Self Development
– Proactively pursue self development opportunities within the Account Group.
– Assume joint responsibility with GAD/MD for regularly reviewing performance and personal development.
– Discuss career aspirations and agree personal development plan with GAD and Head of HR.
Skills & Experience
– Educated to graduate level or equivalent
– Demonstrable experience of working in key advertising and marketing disciplines
– Passion about the industry demonstrated by a genuine interest in and enthusiasm for all aspects of marketing and communications
– Ability to articulate what makes a good advertising campaign or communication initiative
– Proven ability to drive existing business to maximize both account profitability and Agency revenue, whilst identifying new business opportunities
– Excellent communication skills – both written and verbal
– Advanced presentation skills
– Negotiation and influencing skills
– Excellent team management experience
