- Entreprise : Solic
- Fonction : Comptabilité, Finance
- Secteur : Services
- Lieu : Alger
The role
To be the day to day contact with key client personnel, delivering an efficient, effective and profitable service. Proactively manage client and internal relationships. Meet key performance goals in respect of account profitability and team management and development.
Reporting to Account Director
Main Duties
– Understanding the Agency
– Understand the agency credentials.
– Understand and use the agency proprietary tools of Pulse, Brand Footprint and Selling Strategy.
– Explain the agency tools to clients and their role in the creative process.
– Understand the roles and responsibilities of other Agency departments and manage their involvement appropriately.
– Ensure appropriate admin/briefing/scheduling procedures required by other Agency departments are adhered to at all times.
– Understand the basis of Agency financial management and terms of business for client accounts to ensure management of Agency revenue and profitability.
– Understand and exploit marketing tools available within the Agency to understand Client’s brands and business.
Client Servicing
– Develop and maintain a close and productive relationship with key client contacts, acting with integrity at all times.
-Identify and deal with problems as they arise, appreciating when it is appropriate to involve or notify the Account Director or GAD.
– Provide day to day contact with key client contacts and manage the Account Executive and Account Manager involvement with clients.
– Ensure client requests are dealt with promptly and that expectations are managed in terms of speed, delivery and quality of response.
– Ensure client requests are developed into internal briefs using specified Agency documentation and procedures, as appropriate.
– Manage all jobs to ensure they are scheduled on time and to budget and are monitored using appropriate admin procedures.
– Ensure the issuing and distribution of regular ‘work in progress/status’ reports.
– Ensure contact reports of key meetings and telephone conversations are issued within 24 – 48 hours.
– Ensure research and background information is prepared for briefs/pitches/presentations.
– Front creative briefing meetings and contribute to major creative briefings with the Client.
– Distinguish between a good and poor client brief and if necessary, ask the right questions to help formulate a clearer brief before it is accepted.
– Develop a thorough understanding of client’s business.
Creative Awareness and Management
– Understand and manage the creative briefing process, using the relevant internal forms.
– Manage client requirement, budget and timescales.
– Ensure creative team has the relevant information and materials required to deliver the best creative product.
– Understand what consumer insight, product information and competitor understanding is relevant to provide inspiration and value to the creative process.
– Ensure all relevant briefing documentation and production schedules are provided at the point of briefing.
– Approve all briefs and ensure client sign off, where appropriate, before briefing creative.
– Be proactively involved in creative briefings.
– Manage the creative production schedule and monitor costs on a regular basis to ensure all activity is delivered on time and budget.
– Judge creative ideas for factual accuracy and relevance to brief. Be able to distinguish between an advertising/campaign idea and an executional idea.
– Ensure all creative work is signed off, proof read and all mandatory requirements have been included before leaving the Agency.
– Assist or present creative concepts to client.
Production Processes
– Working with relevant personnel, manage the production process to ensure adherence to timescales, budget and quality standards.
– Demonstrate a good understanding of studio processes.
– Develop good working relationships with relevant production personnel, ensuring appropriate communication between creative and studio personnel.
Media
– Understand and be able to explain the role of media in communications planning.
– Ensure the appropriate time for the media planning process is built into campaign planning.
– Form a close working relationship with media personnel and ensure their involvement at all relevant stages.
Administration and Financial Management
– Ensure a systematic and efficient filing system is maintained.
– Manage the maintenance of job numbers and job records.
– Ensure accurate quotations are produced and distributed at the beginning of any campaign.
– Monitor ongoing costs throughout individual campaigns.
– Manage the production of accurate and timely invoices, dealing with any billing or financial query as appropriate.
– Manage the smooth running of day to day activities.
– Complete timesheets.
– Monitor actual figures against projected revenue and notify Account Director of any increase or decrease and reasons why.
– Monitor profitability of individual jobs to manage current and future account profitability.
Team Management and Development
– Assist Account Director in managing assigned staff and developing them for roles of greater responsibility.
– Give constructive feedback on the performance of assigned staff and identify appropriate training requirements.
Self Development
– Proactively pursue self development opportunities within the Account Group.
– Assume joint responsibility with Line Manager for regularly reviewing performance and personal development.
– Demonstrate a positive, solutions orientated attitude.
Skills & Experience
– Educated to graduate level or equivalent
– Understand and articulate the basics of advertising and marketing
– Excellent communication skills – both written and verbal
– PC literate
