- Entreprise : Unilever
- Fonction : Marketing, Communication
- Secteur : Industries
- Lieu : Alger
Purpose of the role:
– Build local understanding
– Regular use of research findings, market data, consumer, customer and shopper opportunities.
– Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy.
– Understand broad consumer trends and also specific consumer issues with the brand.
– Assimilate and interpret the Brand Health Check and other Quantitative data.
– Understand and use appropriately a broad range of ad hoc research tools.
– Identify opportunities for local business to drive growth
– Adjust brand plans in the light of new category understanding, competitor activity or market changes
– Brand audit: annual structure review of core data business performance, brand health and competitive context (Define Jobs to be done/measurable objectives ; Define Activity plans/Schedule)
– Establishes channel priorities and opportunities to bring the brand to life at the point of purchase
– (Promotions planning, budget setting / Interface with trade marketing)
– Managing launch/relaunch plans
– Execute launch plans using funds efficiently to achieve measurable objectives and grow the business
– (Ensure excellent execution of launch plan to drive distribution , trial, loyalty and awareness)
– Communication and activations deployment; Manage communication plan (360° activation program, …)
– Implement integrated above and below the line brand plans
– Manage budget
– Establish productive working relationships with local support agencies
– Leads multifunctional teams to execute the national brand plan in keys channels and achieve the brand objectives weekly meetings to review and follow marketing and trade activities, define the demand
– Constantly evaluates performance of national support activities and in-store implementation against measurable objectives
– Track market trends and competitors activities/ Post evaluate Launches and promotions
– Monitors market shares, distribution and brand health attributes
– Use learning to identify solutions for future activities/ Analyse competition activities to better counter them
– Managing resources and making adjustments to deliver Annual plans and Profit targets
– Monitors and protect brand profit margins
– Controls brand expenditure vs. budget
– Makes budget adjustments in response to market events and competitor movements
Profile :
– BAC+ 4 or more. Business school.
– 2 to 3 years of experience in a similar position (preferably in FMCG)
– Team alignment/leadership
– Self motivation
– Good communication English
