- Entreprise : Importante Multinationale
- Fonction : Marketing, Communication
- Secteur : Industries
- Lieu : Alger
Purpose Statement :
-To assist HOM and SPIM in the development of consumer segment strategies, and contribute in defining the Algeria mid/long term marketing deployment strategy by identifying market and consumer opportunities.
-Coordinate all marketing planning processes and management of the monthly planning process, drive the generation of meaningful market and business environment insight, manage the information platform, integrating both internal and external data en ensure integrity of insights and its integration in the decision making process.
Principal Accountabilities :
The Reporting & Planning Executive will need to have the following Principal Accountabilities:
Business Results:
-Facilitate monthly Marketing Meetings Demand Planning / CPM / Pre-SOP Meeting and ensure all relevant material and insights are available for decision making
-Overall management for the Algeria EMF 2 cycle
-Consolidation and presentation of data, KPI coordination and presentation
-Participate and contribute within Pre-SOP and other management meetings to the development and review of overall planning, strategy and the business development plan
-Assist and feed into the development of the 2 year plan as required
-Drive generation of insights to support decisions through supporting SPIM in the development of consumer and customer segment strategies and recommendation of priority segments, opportunities and approaches
-Support the strategic planning and decision making process through actionable insights around the market place
-Manage information requests and provide required information
-Single point of contact for Algeria volume data (shipment, IMS, and daily update of master file)
-Ensure systems and other uploads (demand forecast, budget etc …) are done on time and accurately reflect approved SOP figures
-Support the Marketing functions in the business planning cycle(EMF 2, QBR, CoPlan, OPM, Strategic Review)
-Custodian of EMF 2 database and shared folders, responsible for access control and records management
Leadership Results:
-Contribute, as a member of the Marketing / SPI community, to providing full visibility / insights to ensure driving more efficiencies and effectiveness of monthly planning process and decision making
-As a member of the Planning & Insights function, she/he plays a key role in the development, review and delivery of the Co-Plans
-Challenge proposed cycle activities to ensure focus on Marketing objectives, and to drive increased effectiveness and efficiency in achieving objectives
-Ensure that Trade & Brand marketing functions develop and implement efficient and effective marketing programs, resolving key trade-offs if necessary across the planning processes
-Proactively coordinate data collection from all market managers and liaise with Supply Chain and Finance to drive the single set of numbers concept into reality across Algeria
-Fully participate and change the management process of EMF2 process
Management Results:
-Manage the collation and analysis of secondary information on competitors, consumers, customers, brand and trade (volume / performance / competition) to improve maximum competitive advantage
-Manage monthly planning cycle and processes
-Ensure proper consolidation, analysis and full visibility for Pre-SOP / Marketing Forums to oversee all marketing activities / performance and facilitate decision making
-Manage and coordinate the Annual Planning Process as required
-Ensure process and template alignment to North Africa Area
-Ensure accuracy and timeliness of periodic and ad-hoc reports requests
-Ensure timely flow of accurate information between functions in the Demand Planning Process
Relationship Results:
-As a member of a cross-functional business team, develop effective multi-functional relationships specifically within Marketing / Finance and Supply Chain to ensure better understanding, clarity and visibility is carried forward into the discussions and decision making process
-Manage relationship with external information providers to ensure quality and consistency of output
-Liaise with Supply Chain Team to ensure that orders for imported and local brands are timely placed, shipped and delivered at the end markets
-Coordinate across functions and locations to ensure full, accurate and timely collection of data pertaining to marketing volumes
Innovation Results:
-Gather / generate innovative ideas on how to increase efficiency and effectiveness of planning processes
-Support SPIM in the generation of innovative ideas on how to approach customer and consumer segment analysis
-Ensure effective and efficient data techniques, ensure maximum ease to use of single set of numbers and minimizing the amount of duplication in data collection
Working relationships :
Internal:
-Collaborate closely with HOM, Area Research Manager and NSM to ensure comprehensive view of the Market
-Develop close working relationship with Brand and Trade areas in order to integrate brand & trade programs in an appropriate way across business cycle
-Collaborate with Brand Managers to ensure alignment of Marketing Plans with set strategy and objectives
-Continuous coordination with IT function to ensure maintenance of Marketing Information systems and databases
External:
-Build and supervise working relationships with market research agencies
-Work with communication agencies to support brand and trade strategy development and execution
-Supervise relationship with information suppliers ensuring quality of data
-Work with software application developers to ensure highest quality of systems
Knowledge, Skills And Experience :
-Functional Knowledge, Managerial & Interpersonal Skills
-Account Management and Brand Management experience in a FMCG company
-Financial acumen, in depth understanding of the company’s key performance indicators and their implications and inter-relationship
-High level of resource management, business development, communication, interpersonal, presentation and influencing skills
-Good people leadership and rational decision making skills
-Strategic, analytical thinking and the ability to see the big picture
-Proficiency in English. Other language skills an asset
-Ability to multi-task and work under pressure must be demonstrable within the skill set
-High It literacy
-Proactive Team Player
Experience :
-University degree with at least 3 to 4 years marketing experience in FMCG company
Key Success Factors :
-The most important metrics by which successful performance will be judged are:
-Companywide achievement of annual targets
-Excellent delivery of the annual Company Plan cycle, through strategic development, operational planning, execution of evaluation
-Achievement of company brand, volume and profit objectives by channel by focus on Global Strategic Brands as well as Strategic Outlets and Strategic Partner Consumers
-Continued development of existing systems, reports and procedures to enable effective and efficient reporting against company targets
-Timely delivery of business support tools and reporting to Account Group Teams and Marketing
-Accessibility of key knowledge through effective systems and procedures
